Low-key luxury power | Why is velvet semicircle sweeping the fashion circle?

In this era of emphasis on "atmosphere", it is no accident that South Korea velvet ironing semi-circular plate quietly became popular. Its unique material texture can show a subtle light-dark transition effect under light irradiation, especially suitable for creating a warm and rich visual experience on heavy winter fabrics.

whether it is the daily clothes and photos of street style bloggers or the backstage of Gaoding fashion week show, it is not difficult for us to capture this gentle and elegant figure. From the edge embellishment of the scarf to the decoration of the collar of the coat, to the partial superposition of the leather handbag, every appearance silently tells a calm temperament belonging to urban women.

After interviewing a number of senior fashion designers, I learned that the core reason why they love this accessory is that even the most common knitwear or woolen coat will glow after being gently pasted in the right place. The different charm, as if you have your own soul to live.

Technology empowers beauty | Invisible strength contest behind high temperature pressing technology

Select the original imported hot melt adhesive layer through dozens of precision processes to form a tight structure, so that the product has a strong grip, even if repeatedly bent, it is not easy to fall off;

The simulated washing test under laboratory conditions showed that after 30 rounds of continuous rinsing, there was still no obvious sign of loosening close to the substrate, which far exceeded the performance level of regular similar products;

The built-in intelligent temperature control film can automatically adjust the conduction rate according to the change of external heat, so as to avoid damage to precious fabrics such as silk cashmere due to overheating and prolong service life.

Handy Play Guide | Professional-level Remodeling Techniques That Can Be Completed by Home Sewing Machines

Easily achieve studio-level creative interpretation at home

For those who love DIY, this simple and easy-to-use operation process can be called the gospel. Just set the appropriate temperature (the recommended range is about 140 ℃-160 ℃), cut the required area neatly, then place it face down on the part to be processed, turn on the machine and slowly apply pressure for about 10 seconds to firmly fix the target area ~

thinner models are usually selected in spring, summer and autumn to better blend into cotton and linen blended texture. As for autumn and winter, it is recommend to use the thickened version with wool flannel rough lines to highlight the special effect of three-dimensional relief ~

a classic case that has recently exploded on the internet is to instantly turn the original mediocre old canvas tote bag into a new favorite with light luxury charm through the combination of metal chain black matte velvet round patch. it is hard to believe the eyes!

the way to break the marketing situation | retail stores use accessories to create differentiated experience

A well-known buyer's shop launched instant customization service during the period of opening time-limited concept space, allowing customers to freely choose their favorite patterns and colors. On-site personalized modification was completed with the assistance of special personnel. In just two weeks, the average order amount increased by nearly 70% with remarkable results;

For loyal users, we specially set up free initials embroidery and any full gift. In addition to giving standard gifts, we also prepared several limited edition golden velvet semicircle logos, which greatly improved the customers' willingness to buy again;

"I speak for myself"-a month-long theme challenge around this slogan encourages participants to upload works with iconic auxiliary components of their own stores to share their experiences and feelings. finally, more than 500,000 interactive messages have been collected, forming a strong social voice effect.

Sustainable design | The seemingly small but significant evolutionary path of environmental protection

Let every scrap come to life again

with the global concern for environmental protection issues is rising, a wave of innovation is beginning to develop a cleaner and more friendly manufacturing process, the most representative of which is to abandon the traditional polyurethane coating method containing harmful volatile substances and turn to the embrace of organic solvent-free type, which not only ensures the health and safety of users but also reduces the burden of wastewater discharge.

a small original brand located in Hangzhou has publicly disclosed their innovative practice of recycling the pieces of cloth left over from the production process and then cutting and polishing them into matching accessories of uniform size for feedback